What Is Email Marketing?
Email marketing is the process of creating awareness regarding any specific brands and services with the help of email. When it comes to the matter of generating and converting leads then there are no other powerful digital marketing tactics than email marketing. According to the studies, it was shown that the growth and prominence of the mobile messenger and chat application around 61 percent of the customers prefer facilitated the brand interaction with the help of email. Email marketing is the best strategy used by millions of businesses worldwide to create brand recognition and drive sales.